About Us

SEJ Direct is the official ordering system for the South East Juniors an Australian Rules Football Competition located in Melbourne's outer South East. In addition to SEJ Member Clubs SEJ Direct  provides all Community Sporting Groups access to the products and services listed.
SEJ Direct can source products not listed. 
SEJ Direct aims to provide the best product, price and service for its member clubs and Community Sporting Groups who have with accounts with us.  
Please note: Prices are subject to change without notice. 
South East Juniors is proud of its long history in developing young Australian football players. 

Our mission is to provide opportunities for all ages, abilities, cultures and genders to participate in all aspects of Australian Football, whether it be playing, umpiring, coaching, volunteering or in administrative role.

In doing so, we believe we will be the best Australian Football junior league in Australia.
General Information
The South East Juniors Incorporated began in 1962 with 10 teams, mainly school based, from the Dandenong district and a team from Edithvale/Aspendale. 

Since 1962 the league has seen many changes, some of which include:


* Affiliation of 26 junior football clubs


* Formation of female programs including Youth Girls (13-18 yo) and U12 Girls (9-12yo)

   * fostering of female teams from 
* Establishment of South East Junior Umpires 


* Increased membership extending to the Shire of Cardinia and City of Casey.

Change of name from Dandenong and District Junior FL to South East Juniors in November 2010

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